Privacy Policy

1. Who we are

MadGTM is a business-to-business outbound agency. This policy explains what personal data we collect through this website and in the course of client work, why we collect it, and what rights you have. You can reach us at [INSERT CONTACT EMAIL].

2. Data we collect

When you submit a form on this site, we collect the name, work email, company, and any message text you choose to provide. When you book a call, our scheduling provider collects your name, email, and chosen time. Our hosting provider records standard technical information such as IP address, browser type, and pages requested.

During client engagements we process business contact data belonging to prospects, such as name, job title, employer, business email address, and public professional profile information.

3. Why we use it

We use your information to respond to enquiries, deliver requested materials such as a teardown video, schedule and hold calls, provide and improve our services, keep records for accounting, and meet legal obligations. We do not sell personal data and we do not share contact lists between clients.

4. Legal basis

Where the GDPR applies, we rely on legitimate interests for business-to-business outreach and site analytics, on the performance of a contract for delivering our services, on consent where you have given it, and on legal obligation for record keeping. You may object to processing based on legitimate interests at any time.

5. Service providers

We use third parties to run our operations, including email sending platforms, data enrichment and research tools, scheduling software, cloud hosting, and accounting software. These providers process data on our instructions under written agreements and are not permitted to use it for their own purposes.

6. Cookies

This site uses only the cookies and local storage needed for it to function and, where enabled, privacy-respecting analytics to understand which pages are read. You can block or delete cookies in your browser settings without losing access to the content here.

7. Retention

We keep enquiry data for up to 24 months after our last contact with you, client records for as long as the engagement continues plus the period required by tax and accounting law, and prospect data for as long as it remains relevant to an active campaign. Data is deleted or anonymized once it is no longer needed.

8. International transfers

Some of our providers are located outside your country. Where personal data leaves the European Economic Area or the United Kingdom, we rely on adequacy decisions or standard contractual clauses to protect it.

9. Your rights

Depending on where you live, you may request access to your data, correction of inaccurate data, deletion, restriction of processing, a copy in portable form, or an end to marketing contact. Write to [INSERT CONTACT EMAIL] and we will respond within 30 days. Every message we send on behalf of a client includes a way to opt out, and opt-out requests are honored across our systems.

10. Security

We use access controls, encrypted connections, and reputable providers to protect the data we hold. No system is completely secure, so we also limit what we collect and how long we keep it.

11. Changes

If this policy changes, the revised version will appear on this page with an updated date. Significant changes affecting current clients will also be communicated directly.